Marketing Automation: Personalized Communication at Scale By Karin Tracy
From automated and personalized responses to dynamic and relevant content to a 360-degree view of member behavior—marketing automation tools like Salesforce’s Pardot and Marketing Cloud allow you to communicate at scale with your members with ease. Customized scoring and grading rules, along with list segmentation and automation rules, allow you to make highly targeted communication decisions backed by data. Leave with an understanding of marketing automation best practices for organizations, ideas for implementing or improving a marketing automation plan, and real-world examples of how Fíonta’s clients have used marketing automation to increase their ROI on marketing, fundraising, and member initiatives.
Karin Tracy is the VP Marketng at Fíonta. A member of Fíonta’s executive team since 2012, Karin is a seasoned designer and marketer with a passion for serving nonprofit organizations and being a small part of bettering the world. She is a certified Pardot Consultant and Marketing Cloud Email Specialist, a fan of automation and reporting, a lover of animals, and devourer of popcorn.